Job Purpose

This role plays a critical role in driving the digital strategy, objectives and online presence of the company. This person will oversee the digital team, collaborate with key stakeholders, and set strategic objectives to achieve the digital marketing objectives.

Principle Accountabilities:

• Lead the Optimization of Digital Performance Marketing across all platforms such as Google, Meta, Tiktok, etc.
• Design and implement company digital marketing strategies within budgets and strategic pillars.
• Strong and solid understanding of digital marketing channels to identify the challenges and develop effective solutions.
• Develop a KPI and ROI structure for performance marketing, continuously evaluating results and making data-driven adjustments to enhance outcomes.
• Addressing challenges related to audience targeting, content optimization, and performance analysis to enhance campaign effectiveness.
• Review new technologies and keep the company at the forefront of developments in digital marketing and experience.
• Set up Influencer Marketing program for digital campaigns first in Myanmar.
• Enhance analytic tools use and understanding, placing metrics at the heart of everything across digital.
• Effective cost management vs performance of Digital buying strategy quarter on quarter.
• Manage and train a team future digital talents for specialized and leadership roles and motivate team members to deliver excellence in everything they do.
• Develop and implement functional digital marketing strategies including Esports precisely aligned with business goals while managing the budget efficiently, ensuring ATOM's unparalleled digital presence.
• Lead the Gaming related campaign initiative for ATOM Myanmar which covers G2M, strategic partnerships and achieving the ambition to make ATOM Myanmar the most preferred network for gamers.
• Provide regular, detailed reports to the management team, highlighting digital marketing performance metrics, campaign effectiveness, and ROI. Translate complex data into actionable insights for strategic decision-making.
• Collaborate closely with cross-functional teams, including product development, sales and customer service. Align digital marketing strategies seamlessly with overall business objectives, fostering collaboration and ensuring a seamless customer experience across all touchpoints.
• Establish and nurture relationships with digital partners, advertising agencies, and external vendors, fostering collaborative efforts to create compelling campaigns and contents for digital campaigns.
• Oversee content creation and all Go-To-Market (G2M) campaigns, ensuring innovative and engaging approaches that resonate with our audience.
• Introduce new SLAs, workflows, and technologies, cultivating a culture of innovation and heightened productivity within the department.
• Mentor and train future digital talents, nurturing specialized and leadership skills within the team. Encourage team members to excel in all aspects of their work, fostering a culture of continuous improvement and innovation.
• Monitor competitor activity, analyze market trends, and stay attuned to evolving customer needs. Utilize this insight to inform strategic decisions, ensuring ATOM's offerings align seamlessly with market demands
• Revamp listening to tools to facilitate more effective sentiment tracking in the local language, elevating our understanding of market sentiments and customer preferences.

Education

• Bachelor’s degree in business management, Economics, or a related field.2
• Master’s degree in marketing, Communications, or a related field (preferred).

Experience

• Managing, motivating, and developing a high – performing digital marketing team.
• Proven experience as Head of Digital Marketing or similar role, preferably within the telecommunications or tech industry.
• Strong leadership abilities, excellent communication skills, strategic thinking, problem-solving capabilities, and the ability to work in a fast-paced environment.
• Deep understanding of on-page, off-page, and technical SEO best practices.
• In-depth understanding of social media platforms, trends and ability to use the performance analytic tools.
• Holding analytical skills to interpret data and translate insights into actionable strategies.
• Strong organizational management skills to manage multiple projects.

Key Skillsets 

• Strategic Vision
• Strong Leadership
• Analytical Expertise
• Communication and Collaboration
• Problem-Solving
• Operational Excellence
• Stakeholder Focus
• Integrated Thinking and Innovation