Company reputation, attractiveness and overall popularity are key factors influencing job seekers’ decision making when seeking new opportunities. Many qualified candidates choose not to apply for jobs at a company because they are not convinced of its attractiveness as an employer. Sometimes, good company reputation can be a more desirable preference than a decent salary. A survey from Corporate Responsibility Magazine showed that sixty-nine percent of job seekers would not take a job with a company with a questionable reputation, even if they were unemployed**.
Just like marketing departments look after the attractiveness of a product or service in the marketplace, companies need to develop an effective and distinct employer brand because it is the foundation of any effective recruitment strategy to attract talents in the job market. In Myanmar, employers can among other things elevate their employer brand by participating in the Myanmar Employer Awards, an awards program held annually where top industry leaders are celebrated across the country for their exceptional achievements and relentless commitment to employer excellence and talent management.
With on average over 750,000 website visits per month, JobNet.com.mm is the most visited job search portal in Myanmar by a large margin. This makes it the perfect place to promote your company as an employer of choice and enhance the brand awareness of your business to help you attract better talent!
Here are some simple action points companies can use to ensure their brand is attractive in the Myanmar job market:
1. Ensure you have a complete and updated Company Profile
This section of a JobNet profile is all about communicating to readers what you do and why someone should be interested in joining you. It lists information such as the company's location, industry, number of employees, mission, vision, and values. Readers can get insightful information in one place and find out more about your company.
2. Add an updated Company Logo, Photos and Videos
The logo of a company is essentially its profile picture on JobNet, so it is important to ensure it’s updated and in high resolution. You can enhance your profile by adding photos that reflect your company culture or your office space to give candidates a better idea of what to expect when they would join your organization. You can upload a video on your profile, for example a recent speech by the company CEO or a more general company promo would suffice, too!
3. Promote Company Profile with Employee Testimonials
Presenting employee testimonials is a way to boost and validate your employer brand. Turn your happiest employees into brand ambassadors! Usually job seekers prefer to find out the information about a company where they want to apply for from current employees of the company. On JobNet, you have the function of sharing experiences of your current employees about your company on the company profile.
4. Post your jobs as Premium Ads and as Top List ads
When you post a job as a Premium Ad or a Top List advertisement, it will be more visible in the search results, further increasing the visibility and overall brand recognition of your company. So, instead of appearing on page 5 or 6, your jobs will appear first in the search result! It is one of the key ways successful companies attract and recruit high quality candidates across industries – to ensure no jobs goes unnoticed!
5. Make sure your job ads are well written
Ensure that when you post a job, you grab the attention of the reader within 5-10 seconds. This normally can be done by writing a short 2-3 line introductory paragraph where you build some excitement about the role. Don’t just copy/paste a complete and lengthy list of job requirements, those can be discussed at the interview. Job ads are a great way to differentiate yourself from other companies and manage the perceived impression through tone-of-voice.
6. Be one of the Top Employers on the JobNet homepage
If you want to maximize the popularity of your company brand and you’d like job seekers to notice you first on our JobNet main first page, get in touch with one of our account managers and explore these extra options.
Are you looking for even more activities to promote your company brand in the Myanmar market? JobNet further organizes the yearly Best Companies to Work In Myanmar online campaign to recognize organizations in Myanmar with the highest level of employee engagement. Additionally, the annual Myanmar Employer Awards recognize and celebrate top employers in Myanmar for excellence in HR best practices. Both programs have been built on solid methodology and boast Deloitte Myanmar as their Official Verifying Partner.
Have more questions than answers about how to enhance your employer brand to current and potential talents, please reach out to us on [email protected] or 099544591 (77-79).
**https://www.prnewswire.com/news-releases/americans-would-rather-remain-unemployed-than-work-for-companies-with-bad-corporate-reputations-226304901.html