Field Marketing & On-ground Activation

• Plan and execute on-ground campaigns, roadshows, and events to acquire new users.

• Manage and coordinate field promoters, brand ambassadors, and agents to deliver sign up targets.

• Build strong relationships with retail partners, merchants, and agent networks for customer acquisition.

• Track and report performance of field activities and ensure cost efficiency.

Digital Acquisition Campaigns

• Support the execution of digital campaigns across social media, paid ads, and app stores to drive new downloads and registrations.

• Work with agencies or internal teams on creatives, targeting, and optimization.

• Monitor digital campaign results and provide insights for improvement.

User Engagement & Activeness

• Assist in implementing initiatives to increase monthly active users (MAUs) and transaction frequency.

• Execute push notifications, SMS, and in-app messages to encourage repeat usage.

• Coordinate with the Loyalty & Rewards team to promote offers, gamification, and referral programs.

Reporting & Insights

• Prepare weekly reports on acquisition and engagement campaign performance.

• Gather on-ground feedback from users and field teams to identify gaps and opportunities.

• Provide recommendations to the Manager for continuous campaign improvement.

• Bachelor’s degree in Marketing, Business, or related field.

• 2–4 years of experience in field marketing, digital marketing, or growth execution roles.

• Strong understanding of consumer behavior, digital channels, and field activations.

• Hands-on experience managing promoters, agencies, or vendors.

• Good communication skills in both Burmese and English.

• Analytical mindset with ability to track campaign performance and recommend improvements.

• Willingness to travel and manage field operations.