The Business Development Manager supports the Business Development function in driving regional expansion, product portfolio growth, and commercial planning. This role plays a critical part in executing business strategies, conducting market and data analysis, coordinating with internal teams, and managing operational aspects of pricing, and demand planning. The position is ideal for a high-potential professional who can translate strategy into execution and grow into a future leadership role as the company expands regionally.

Regional Expansion & New Product Development 

• Support regional expansion initiatives by conducting market research, competitor analysis, and opportunity assessment
• Assist in identifying new markets, channels, and customer segments
• Prepare feasibility studies and business cases for new regions and new products
• Create new product artwork and co-operate with Trade & Regulatory team for timely launch
• Coordinate launch plans for new regions/ new products in collaboration with sales and operations teams

Pricing, Trade Promotion & Commercial Support

• Support pricing strategy development based on cost structure, market positioning, and competitor analysis
• Assist in designing and evaluating trade promotion schemes and incentive programs
• Track promotion effectiveness and provide improvement recommendations

Sales Data Analysis & Demand Planning

• Analyze sales data, market trends, and performance indicators
• Support demand forecasting and supply planning in coordination with sales and importation teams
• Prepare regular BD performance reports and dashboards for management review

Marketing

• Design and execute marketing activities across various channels (digital, print, social media, etc.).
• Monitor and report on the effectiveness of marketing activities, adjusting strategies as needed.
• Provide marketing materials and support for sales pitches and presentations.
• Manage the marketing budget, ensuring effective allocation of resources for maximum impact.

Cross-Functional Coordination

• Act as a bridge between business development, sales, finance, regulatory, importation, and sales administration teams
• Ensure smooth execution of BD initiatives and timely communication across departments

• Bachelor’s degree in medical related field
• Master’s degree (MBA or equivalent) is an advantage but not mandatory
• 3–6 years of relevant experience in product management, marketing, or sales operations, preferably in the medical products or healthcare industry
• Exposure to regional markets and distributor management is an advantage
• Experience executing marketing activities (digital, print, events, sales materials)
• Ability to develop marketing content, product artwork, and sales support tools
• High-potential mindset with aspiration to grow into a future leadership role
• Strong commercial acumen and business judgment
• Willingness to travel regionally as required
• Ability to work cross-culturally and with diverse stakeholder groups
• Proactive, detail-oriented, and execution-focused
• Able to translate strategy into practical action plans
• Excellent communication and presentation skills
• Comfortable working with ambiguity and evolving priorities