The Head of Market Research & Analytics is responsible for leading and overseeing the organization’s market research and analytics functions and is pivotal in shaping and executing strategies that drive data-informed decision-making and strategic planning. The purpose of this position is to provide comprehensive market insights, identify emerging trends, and deliver actionable recommendations that support business objectives and competitive positioning.

• Strategic Leadership: Develop and execute the market research and analytics strategy in alignment with the company’s goals and objectives.
  Lead the design and implementation of comprehensive research programs to support strategic initiatives and drive business growth.
  Identify and prioritize key research areas that align with business needs and market opportunities.
• Team Management: Manage and mentor a team of market researchers and analysts, providing guidance, support, and professional development.
  Foster a collaborative and innovative team environment to enhance research capabilities and performance.
  Oversee the allocation of resources and ensure the efficient execution of research projects.
• Research Design and Execution: Oversee the design and execution of both qualitative and quantitative research studies, including surveys, focus groups, and in-depth interviews.
  Ensure the use of best practices and methodologies to gather reliable and valid data.
  Manage vendor relationships and external research partners as needed.
• Data Analysis and Insight Generation: Lead the analysis of market data, consumer behavior, and competitive landscape to generate actionable insights and recommendations.
  Utilize advanced analytics tools and techniques to interpret complex data and present findings to senior management.
• Reporting and Communication: Prepare and present comprehensive reports, presentations, and dashboards to communicate research findings and recommendations to stakeholders.
  Collaborate with cross-functional teams to ensure research insights are effectively integrated into business strategies and operations.
  Provide thought leadership on market trends, emerging technologies, and best practices in market research and analytics.
• Budget Management: Develop and manage the market research and analytics budget, ensuring cost-effective use of resources.
  Track expenditures and optimize research investments to maximize ROI.
• Continuous Improvement: Stay abreast of industry trends, technological advancements, and evolving research methodologies. .Continuously evaluate and improve research processes, tools, and techniques to enhance research quality and efficiency.

• Bachelor’s degree in Statistics, Mathematics, Data Science, or a related field.
• Fluency in English is required.
• Must demonstrate expertise in all aspects of market research, including qualitative and quantitative research methods, questionnaire development, data management and data analysis techniques, report preparation, and report presentation.
• Proficiency in statistics, advanced data analyses, analysis tools, and data collection tools such as Google Forms
• Must excel in Microsoft Excel and PowerPoint
• Good knowledge of field operations best practices, research methodologies, sampling techniques, is advantageous.
• Demonstrated ability to manage multiple projects and prioritize tasks effectively.
• Experience with data visualization and presentation.
• Strong analytical and conceptual thinking skills, with the ability to interpret complex data sets and make data-driven decisions.
• Excellent communication skills, with the ability to present data insights clearly in both technical and non-technical way to the stakeholders.