Sales Manager is responsible for overseeing and executing the sales strategy to drive growth across modern trade outlets and key accounts within the beverage industry. This role will lead and manage the sales team, ensure that sales targets are met, identify and pursue new business opportunities, and build long-term relationships with key customers to enhance brand presence and revenue growth for Wizkraft beverages.

Key Responsibilities:

• Develop and execute sales strategies to ensure the achievement of revenue and market share targets in modern trade outlets and key accounts
• Analyze market trends, customer preferences, and competitive landscape to design effective strategies, set short- and long-term sales goals, and plan product launches and seasonal campaigns
• Build and maintain strong, long-term relationships with key customers, distributors, and major retail partners, ensuring customer satisfaction and loyalty.
• Manage key account negotiations, including pricing, terms, and contracts, to ensure profitable and sustainable relationships.
• Identify and pursue new business opportunities by expanding the brand's presence in new retail outlets, distributor networks, and additional channels within the beverage sector.
• Oversee the sales budget for promotions and events, ensuring optimal resource allocation and return on investment (ROI).
• Oversee trade promotions and ensure product visibility and availability in modern trade channels.
• Provide market insights and competitor analysis, and use this information to adjust sales strategies and stay ahead of industry trends.
• Lead, coach, and motivate sales team to achieve sales targets and ensure high levels of performance and job satisfaction.
• Collaborate with the marketing team to plan and execute promotional campaigns, product launches, and trade marketing initiatives aimed at boosting brand visibility and customer engagement.
• Collaborate with logistics and production for timely delivery, and provide feedback to product development based on market insights.
• Represent the company at industry events, trade shows, and networking functions to increase brand awareness and build relationships with potential customers and partners.
• Perform any other ad hoc tasks as required by business needs.

Experience:

• Bachelor's degree in Business, Marketing, or a related field
• Proven experience in sales management, preferably in the beverage or FMCG industry, with a track record of achieving sales targets and expanding market share.
• In-depth knowledge of modern trade channels, key account management, and trade marketing strategies.
• Familiarity with excel reporting for tracking customer data, managing sales pipelines, and generating performance reports.

Skills:

• Excellent communication, negotiation, and presentation skills.
• Strong leadership and team management abilities.
• Proficient in data analysis and MS Excel.
• Ability to plan and execute trade marketing and promotional activities.
• Strong organizational and multitasking skills.

Competencies:

• Goal-oriented and results-driven.
• Strategic thinker with strong business acumen.
• Analytical and detail-oriented.
• Excellent relationship-building and interpersonal skills.
• Adaptable and thrives in a fast-paced environment.