1.Brand Strategy and Management 

• Develop and execute comprehensive branding strategies to enhance brand visibility and equity of Auston and assisting all brands of the Asia Strategic Holdings Group.  
• Ensure brand consistency across all marketing and communication materials. 
• Implement and manage the " Brand Center" in Teams for all business units and oversee the application of the brand across various channels. 

2.Communication Strategy 

• Design and implement communication strategies that align with business objectives and target audience needs. 
• Oversee the creation of engaging and effective content for various platforms including social media, website, email, and offline channels. 
• Develop PR strategies and manage relationships with media and other stakeholders. 

3.Creative Project Management 

• Lead and manage the Creative and Content Teams to produce high-quality visual and written content. 
• Coordinate with internal and external stakeholders to ensure timely delivery of creative projects. 
• Oversee video and photo shoots, graphic design, and content creation processes. 

4.Capacity Planning and SOP Development 

• Lead the development and implementation of capacity planning strategies, standard operating procedures (SOPs), and scope of work documents to ensure efficient and effective operation of the Creative and Content Teams. 
• Monitor team performance and workload to optimize resource allocation and project timelines. 

5.Tool and Platform Implementation 

• Oversee the selection, setup, and integration of tools and platforms to align with established SOPs, enhancing team productivity and compliance with branding and communication standards. 
• Ensure team members are trained on new tools and platforms and facilitate their adoption.

6.Event Management 

• Support Event Manager with planning and organizing branding and promotional events, including product launches, exhibitions, and corporate events. 
• Ensure all events align with brand guidelines and communicate the intended message effectively. 

7.Performance Measurement and Reporting 

• Develop and track key performance indicators (KPIs) to measure the effectiveness of branding and communication activities. 
• Provide regular reports and insights to senior management on campaign performance and brand health. 

8.Team management  

• Recruit, train, and build a competent and reliable team.  
• Set clear team goals, oversee day to day operations, and manage the performance.  
• Provide direction, guidance, and leadership to the team to deliver the expected outcomes from the function while developing the potential of the team members 
• Organize team building activities and manage the team morale to keep high spirit, motivation and retention within the function 

• Bachelor’s degree in Marketing, Communications, Business, or a related field. A Master’s degree or professional certifications (e.g. CIM, Digital Marketing Institute) is an advantage.

• Formal training in brand strategy, content marketing, or digital media is a strong plus.

• Minimum 7 years of progressive experience in brand marketing, content strategy, or integrated marketing roles, preferably within consumer-facing industries (lifestyle sectors are ideal).

• Bilingual fluency in Burmese and English, with outstanding communication and storytelling skills in both languages.  

• Experience working cross-functionally with internal stakeholders such as creative, content, and digital teams to drive alignment and deliver marketing initiatives. Ability to lead through influence in a matrix or shared-services environment is highly valued.

• Proven track record in designing and delivering multi-channel campaigns across digital and offline platforms, with measurable business impact.

• Strong understanding of the Vietnamese digital landscape and cultural dynamics influencing consumer engagement.

• Hands-on familiarity with marketing tools.