1. Marketing Strategy & Leadership

• Develop and execute the company’s end-to-end marketing strategy aligned with business goals.
• Lead brand positioning, customer segmentation, product marketing, and growth initiatives.
• Oversee integrated marketing plans across digital, social, traditional, and PR channels.
• Provide strategic insights to senior leadership and support long-term business planning.

2. Brand Management & Corporate Communications

• Strengthen brand identity, brand consistency, and customer perception across all touchpoints.
• Manage corporate communications, media relations, and public relations activities.
• Lead crisis communication planning, press releases, and reputation management.
• Ensure all marketing materials reflect brand guidelines and standards.

3. Digital Marketing & Customer Engagement

• Oversee digital marketing strategies including SEO/SEM, social media, paid ads, email marketing, and content strategy.
• Drive customer acquisition, retention, and engagement through data-driven campaigns.
• Lead marketing technology (MarTech) adoption: automation, analytics platforms, CRM systems.
• Utilize customer insights and analytics to improve personalization and campaign performance.

4. Product & Campaign Management

• Manage product marketing strategies and go-to-market plans for new product launches.
• Oversee creative campaigns, marketing collateral development, and promotional activities.
• Work closely with sales, digital, and product teams to drive revenue-generating marketing initiatives.

5. Customer Insights & Market Research

• Conduct market research, competitor analysis, and customer behavior studies.
• Leverage data and analytics to identify opportunities, trends, and customer needs.
• Develop customer value propositions and targeted marketing programs.

6. Budget & Performance Management

• Manage the marketing budget, forecasting, and ROI tracking.
• Set KPIs for campaigns and evaluate performance across all channels.
• Ensure efficient allocation of resources and strong vendor/agency management.

7. Team Leadership & Collaboration

• Lead, mentor, and develop high-performing marketing teams.
• Foster collaboration across digital, brand, product, PR, and creative teams.
• Work closely with Sales, Product, Digital, HR, and Executive Teams to drive organizational goals.

• Bachelor’s degree in marketing, Business Administration, Communications, or related field.
• Master’s degree (MBA) preferred.
• Minimum 10+ years of progressive experience in marketing leadership roles.
• Proven experience in brand strategy, digital marketing, PR/communications, and customer engagement.
• Strong understanding of digital tools: SEO/SEM, analytics, social media platforms, MarTech, and CRM systems.
• Experience in managing large-scale marketing budgets and multi-channel campaigns.
• Excellent communication, leadership, and stakeholder management skills.
• Ability to think strategically and execute with strong attention to detail.
• Experience in banking, financial services, or consumer-facing industries is an advantage.