The Digital Acquisition and Partnership Manager will be responsible for driving partnership acquisition through both offline and digital channels and developing strategic partnerships to enhance brand visibility and revenue growth while contributing to the development of the KBZPay Ecosystem.

Key Responsibilities

Digital Acquisition Strategy:

• Develop and execute digital acquisition strategies to drive traffic, leads, and conversions through various online channels social media, email marketing, and affiliate marketing.
• Analyse performance metrics and KPIs to optimize campaigns and maximize ROI.
• Stay updated on industry trends, emerging technologies, and best practices in digital marketing to ensure the effectiveness of acquisition efforts.

Partnership Development:

• Identify and cultivate strategic partnerships with other businesses, influencers, platforms, and organizations to expand brand reach and acquire new businesses and mobile app development partners.
• Negotiate partnership agreements and collaborate cross-functionally to execute joint marketing initiatives, co-branded campaigns, and promotional activities.
• Monitor and evaluate partnership performance, identifying opportunities for improvement and growth.

Data Analysis and Reporting:

• Utilize data analytics tools to track and analyse digital marketing and partnership performance, providing insights and recommendations for optimization.
• Generate regular reports and presentations to communicate key metrics, trends, and outcomes to stakeholders.

Cross-functional Collaboration:

• Collaborate with internal teams such as marketing, sales, product development, and finance to align digital acquisition and partnership strategies with overall business objectives.
• Coordinate with external agencies, vendors, and partners to execute campaigns and initiatives effectively.

Budget Management:

• Develop and manage budgets for digital acquisition campaigns and partnership initiatives, ensuring efficient allocation of resources and adherence to financial targets.

• Bachelor's degree in Marketing, Business Administration, or related field. Master's degree or specialized certifications in Digital Marketing are a plus.
• Proven experience of 1-2 years in digital marketing, acquisition, or partnership management, preferably in a fast-paced and dynamic environment.
• Strong understanding of digital marketing channels, tools, and techniques, with a track record of driving results-oriented campaigns.
• Excellent analytical skills and proficiency in data analysis tools such as Google Analytics, Adobe Analytics, or similar platforms.
• Exceptional communication, negotiation, and interpersonal skills, with the ability to build and maintain relationships with internal and external stakeholders.
• Strategic thinker with the ability to translate business goals into actionable plans and initiatives.
• Highly organized, detail-oriented, and capable of managing multiple projects simultaneously.
• Creative problem-solver with a passion for innovation and continuous improvement in digital marketing practices.