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Key Accountabilities

• Work with the Director and Senior Management Team to uncover insights and strategies to develop and implement marketing and branding strategies for AYA Pay
• Be the point person lead for AYA Pay’s Digital Marketing
• Hit and go beyond digital marketing goals and objectives, Evaluate and propose targets
• Plan, implement, execute and manage provided and aligned digital marketing strategy
• Work with the different distribution channels towards maximising digital marketing presence for all partners, merchants, agents, etc and their connected promotions, benefits, incentives, etc for digital marketing communications
• Work with the understanding of the KPIs for the digital marketing initiatives
• Oversee and ensure that digital marketing budget is within parameters
• Track KPIs on a regular basis and present reports to Director and Senior Management Team
• Take ownership of digital marketing communications and digital marketing brand strategy
• Work with sales and business development to ensure digital marketing initiatives are aligned with their activities
• Drive brand relevance, consistency and engagement across all digital touchpoints.
• Create a digital marketing framework that would allow us to target focused digital content towards micro markets within key markets in Myanmar, along with raising brand awareness and stature
• Create, analyse and present key digital marketing performance metrics and tracking tools to provide market research, forecasts, competitive analyses, campaign results, and consumer trends in order to translate results into actionable insights for marketing and sales teams, use data and reports to make evidence-based decisions
• Storytelling – identify, frame and bring to life stories that highlight our vision and core values to life and increase reputation
• Work with Digital Marketing Team to conduct content creation
• Review and manage content marketing strategy
• Prepare and maintain a content calendar

Activations, Events, and Partnerships Supervisor Job Description

• Work with Marketing Team to develop and motivate execution of activations, events, and partnerships, set clear objectives, model and live the company's values
• Work with Corporate Partnerships and B2B Team to build partnerships with large brands in defined categories to increase brand awareness through co-marketing initiatives, execute their activations, events, and partnerships plan
• Identify appropriate segmentations and targeting opportunities to implement activation, events, messaging, and partner plans
• Activate our own events, roadshows, and initiatives as well that of our merchants, agents, and partners by developing event and guerrilla marketing initiatives
• Work with Admin and other teams for the conduct of distribution, storage, and overall management of merchandise relevant stakeholders and use
• Scale our best practices across markets and build playbooks for large scale implementation of activations and events
• Oversee and ensure budget levels

• Bachelor's Degree holder 
• Minimum 3-5 years of relevant working experience.  
• Be able to develop creative marketing ideas and communications.
• Ability to work collaboratively with cross-functional teams and stakeholders.
• Good organizational and time management skills, with the ability to handle multiple projects and meet deadlines.
• Strong understanding of brand positioning and the ability to maintain brand consistency in copywriting.
• Knowledge of industry trends and best practices in copywriting and marketing communications.
• Strong creative thinking and problem-solving abilities.
• Strong communication and interpersonal skills.