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Key Responsibilities:

• Strategic Planning & Execution: Develop and implement comprehensive sales strategies, targets, and budgets aligned with the company’s overall business objectives.
• Team Leadership & Management: Lead, mentor, and evaluate regional sales managers, branch teams, and commercial staff to achieve high performance and sales targets.
• Market Expansion & Business Development: Identify new market opportunities, emerging trends, and distribution channels to expand customer base and product reach.
• Key Account Management: Build and maintain strong, long-lasting strategic relationships with major clients, partners, and key stakeholders.
• Performance Monitoring & Analytics: Track sales performance metrics, analyze market data, and generate regular reports for executive leadership to optimize pricing, promotions, and product placement.
• Cross-Functional Collaboration: Work closely with Marketing, Supply Chain, Operations, and HR departments to ensure seamless execution of promotions, inventory availability, and staffing needs.
• Report directly to the CEO.

• Any Bachelor's Degree, Business Administration, Marketing, Management, or a related field.
• Experience: Minimum of 8–10 years of proven experience in sales leadership roles, preferably within FMCG distribution, or Beverage industry. 
• Proven track record in sales growth, business development, and distribution management.
• Leadership Skills: Demonstrated success in leading large, multi-location sales teams and driving high-performance cultures.
• Commercial Acumen: Strong financial literacy, budgeting skills, and proficiency in data-driven sales analytics (Excel, CRM tools, etc.).
• Soft Skills: Excellent negotiation, communication, presentation, and stakeholder management skills.