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Role Overview
The Head of Marketing is a strategic leadership role responsible for building the KINGS brand, driving student enrolment, and strengthening community engagement. You will develop and execute a data-driven marketing strategy that communicates the school’s unique value to a global audience, ensuring alignment with the school’s mission of "Building Strong Foundation from the Start.

Key Responsibilities

• Strategy & Brand: Develop and implement the long-term marketing strategy; act as guardian of the KINGS brand across all channels.
• Enrolment Support: Partner with Admissions to generate a high-quality inquiry pipeline and achieve enrolment targets through targeted campaigns and open events.
• Content & Digital: Oversee all content creation (website, social media, video, print) to tell compelling stories of student and school life.
• Community & PR: Foster strong relationships with current parents and manage external communications to enhance the school’s public image.
• Team & Budget: Lead and mentor the marketing team; manage the departmental budget and report on campaign ROI.

Qualifications & Experience

• Bachelor’s degree in Marketing, Communications, or Business (Master’s preferred).
• 8+ years of progressive marketing experience, with at least 3 years in a senior leadership or managerial role.
• Experience in the education sector or with a premium consumer brand is highly desirable.

Core Competencies

• Strategic Leadership: Proven ability to develop and execute long-term plans that drive measurable results.
• Storytelling & Communication: Exceptional written and verbal skills to craft resonant narratives for diverse audiences.
• Digital Acumen: Deep understanding of digital marketing, social media strategy, website management, and analytics (e.g., Google Analytics).
• Collaborative Mindset: Ability to build strong relationships across admissions, academic staff, and external partners.
• Data-Driven: Skilled in using performance data to optimize campaigns and inform strategic decisions.

Personal Attributes

• Proactive, self-motivated, and driven to deliver excellence.
• A creative thinker with strong organizational and project management skills.
• Passionate about international education and committed to safeguarding children.