Strategic & Leadership

• Develop and lead overall marketing and brand strategy.

• Manage Branding, Digital, Campaigns, Social Media, and Communications teams.

• Ensure consistent brand identity and customer experience.

Brand & Digital Marketing

• Strengthen brand positioning and market visibility.

• Lead social media, influencer marketing, digital ads, and activities.

• Optimize user acquisition and retention through data-driven campaigns.

Customer & Merchant Growth

• Drive subscriber growth, CRM, segmentation, and loyalty programs.

• Support merchant acquisition and activation campaigns with Partnership & Sales teams.

Product Marketing

• Develop value propositions for product' features and new innovations.

• Conduct market research, competitor studies, and GTM plans.

Budget & Performance

• Manage marketing budgets and ensure measurable ROI.

• Monitor KPIs and deliver monthly/quarterly performance reports.

Team & Collaboration

• Lead and develop a high-performing marketing team.

• Collaborate closely with Product, Technology, Partnership, and Business teams.

• Bachelor’s degree in Marketing, Business, Communications, or related field.Master’s degree is preferred.
• 7–10 years of experience in marketing, with a minimum of 3 years in a leadership role.
• Experience in fintech, digital services, banking, telecom, or related industries is an advantage.

• Strong leadership, communication, and strategic thinking.

• Expertise in digital marketing tools and analytics.

• Creative with strong business judgment and execution ability.

• Ability to thrive in a fast-paced, cross-functional environment.