We will be recruiting for this position at the upcoming JobNATION job fair Yangon on 21st-March-2026 at Novotel Hotel Yangon.

If you apply for this job now and are shortlisted, then please come to the job fair and we will have an interview booth ready for you.

A Market Intelligence Manager is responsible for overseeing daily operations in the Marketing department..

Job Purpose

To lead the collection, analysis, and dissemination of market, competitor, and consumer insights to support marketing strategies, brand positioning, and campaign effectiveness within the FMCG sector.

Job Description

• Conduct qualitative and quantitative research on consumer behavior, product demand, and brand perception.
• Monitor market trends, media performance, and emerging opportunities relevant to FMCG brands.
• Track and analyze competitor marketing activities, pricing, product launches, and promotional strategies.
• Deliver regular competitor benchmarking reports and strategic insights to the marketing team.
• Collaborate with brand and digital marketing teams to provide market intelligence that informs campaign planning.
• Analyze customer segments and campaign performance to recommend data-driven marketing strategies.
• Develop insightful dashboards, reports, and executive summaries using tools like Excel, PowerPoint, or BI tools.
• Present key findings to cross-functional teams and contribute to strategic marketing meetings.

• Bachelor’s Degree in Marketing, Business, Economics, or related field
• Minimum 5 years of experience in Market Research or Marketing Intelligence in FMCG sector
• Proficiency in English
• Strong analytical and research skills
• Advanced MS Excel & PowerPoint; experience with data tools like Power BI or Tableau is a plus
• Knowledge of the FMCG industry and consumer marketing trends