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1. Commercial Strategy & Business Development

• Develop and implement overall commercial strategies to achieve business growth and profitability.

• Identify new business opportunities, market trends, and potential customer segments.

• Expand nationwide market coverage and strengthen distribution channels.

• Establish sales targets, budgets, and business development plans.

2. Sales & Marketing Management

• Lead and monitor nationwide sales and marketing operations to achieve business targets.

• Develop effective sales strategies, pricing policies, promotional activities, and market penetration plans.

• Manage distributor, dealer, and key customer relationships.

• Monitor sales performance, market share, and competitor activities.

3. Product & Portfolio Management

• Lead product portfolio planning, product positioning, and new product introduction.

• Collaborate with veterinarians, technical professionals, and product teams to identify market needs.

• Support product development and ensure products meet customer and market requirements.

4. Team Leadership & Management

• Lead, motivate, and develop the nationwide sales and commercial team.

• Set performance targets, monitor KPIs, and conduct regular performance reviews.

• Provide coaching, guidance, and strategic direction to team members.

• Build a strong performance-driven commercial team.

5. Business Operations & Performance Management

• Oversee overall office and commercial operations to ensure smooth daily business activities.

• Monitor sales budgets, expenses, business performance, and profitability.

• Prepare and present regular sales reports, market updates, and business performance reviews to management.

• Coordinate with internal departments to ensure effective business execution.

6. Relationship & Stakeholder Management

• Build and maintain strong relationships with key customers, distributors, dealers, veterinarians, and business partners.

• Lead commercial negotiations and strategic business discussions.

• Ensure effective communication and collaboration across internal and external stakeholders.

7. Key Performance Indicators (KPIs)

• Achievement of annual sales and revenue targets.

• Business growth and profitability.

• Nationwide market coverage and distribution network expansion.

• New product development and successful product launches.

• Sales team performance and productivity.

• Customer and distributor relationship development.

• Effective commercial and operational management.

Bachelor’s degree in any relevant field; Business Administration or Marketing qualifications are an advantage.
Strong experience in Sales & Marketing Management, preferably in Agriculture, Animal Health, Veterinary, Pharmaceutical or FMCG industries.
Proven track record in nationwide sales management, business growth and achieving commercial targets.
Strong expertise in sales strategy, market expansion, distribution channel development and dealer management.
Experience in product development, product portfolio management, market positioning and new product launches.
Ability to collaborate with veterinarians and technical teams to drive product development and market growth.
Proven leadership experience in managing and developing nationwide sales teams.
Strong commercial acumen, negotiation, communication and operational management skills.
Mature leadership mindset with strong accountability and a results-driven approach.