An Exciting Opportunity for ...
GENERAL MANAGER – AUTOMOTIVE SALES & SERVICE OPERATIONS
1. Position Overview
The General Manager – Automotive Sales & Service Operations will lead and oversee the overall business operations, commercial performance, and strategic expansion of the company's automotive showroom and service center network.
The position is responsible for developing and executing business strategies to increase vehicle sales, grow after-sales service revenue, strengthen customer relationships, improve operational efficiency, and establish new showrooms and service centers across key cities and regions in Myanmar.
The successful candidate must demonstrate strong commercial leadership, automotive industry knowledge, multi-branch management experience, and the ability to drive sustainable business growth and profitability.
2. Key Responsibilities
A. Automotive Showroom Sales Management
- Lead and manage all automotive showroom sales operations and business development activities.
- Develop annual sales strategies, budgets, sales targets, and revenue projections.
- Drive vehicle sales performance through retail sales, corporate sales, fleet sales, and institutional customers.
- Develop dealer networks, strategic partnerships, and corporate customer relationships.
- Monitor showroom performance, sales conversion rates, inventory turnover, and gross profit margins.
- Establish effective sales processes, pricing strategies, promotional campaigns, and customer acquisition programs.
- Lead, coach, and develop showroom managers, sales managers, and sales teams.
- Ensure excellent customer experience throughout the vehicle purchasing process.
B. Showroom Network Expansion
- Develop and execute short-term and long-term showroom expansion strategies.
- Identify potential locations, market opportunities, and commercially viable cities for new showrooms.
- Conduct market feasibility studies, competitor analysis, and investment assessments.
- Prepare business proposals, CAPEX budgets, ROI projections, and branch profitability forecasts.
- Lead new showroom establishment, including location selection, lease negotiations, showroom setup, staffing, and operational readiness.
- Develop standardized showroom operating procedures and performance management systems.
- Evaluate existing showroom performance and recommend relocation, restructuring, or expansion where necessary.
C. Automotive Service Center Management
- Oversee all automotive after-sales service center operations, including maintenance, repair, spare parts, and customer support.
- Develop strategies to increase after-sales revenue, workshop utilization, customer retention, and service profitability.
- Establish service center KPIs covering labor revenue, parts sales, productivity, service turnaround time, and customer satisfaction.
- Ensure effective workshop capacity planning, technician productivity, service quality, and cost control.
- Strengthen spare parts inventory management, procurement planning, and stock availability.
- Implement service packages, preventive maintenance programs, warranty management, and customer retention initiatives.
- Ensure service centers maintain professional standards, technical quality, and customer service excellence.
- Develop strong relationships with fleet operators, corporate clients, and individual vehicle owners.
D. Service Center Network Expansion
- Develop a nationwide service center expansion strategy aligned with the company's automotive sales network.
- Identify high-potential locations based on vehicle population, customer demand, competitor presence, and market opportunities.
- Conduct feasibility studies and investment assessments for new service centers.
- Prepare CAPEX, OPEX, ROI, and break-even projections for each proposed location.
- Lead the establishment of new service centers, including facility setup, equipment procurement, workshop layout, recruitment, and operational systems.
- Explore different expansion models, including company-owned branches, authorized service centers, strategic partnerships, and franchise arrangements where appropriate.
- Establish standardized service center operating systems and quality control procedures.
E. Financial & Business Performance Management
- Take overall accountability for showroom and service center revenue, gross profit, operating expenses, and net profitability.
- Develop annual business plans, budgets, and monthly performance targets.
- Monitor financial performance by individual branch and business unit.
- Identify underperforming operations and implement corrective action plans.
- Improve operational efficiency, resource utilization, and working capital management.
- Evaluate investment proposals and ensure expansion projects meet approved financial return requirements.
- Submit monthly business performance reports and expansion progress updates to management.
F. Leadership & Organizational Management
- Lead and manage showroom managers, sales managers, service center managers, and supporting teams.
- Establish clear organizational structures, job responsibilities, and performance KPIs.
- Develop management succession plans and strengthen leadership capabilities across branches.
- Implement standardized policies, SOPs, and internal control systems.
- Coordinate with Finance, HR, Marketing, Procurement, Supply Chain, and other relevant departments.
- Build a performance-driven culture focused on accountability, customer satisfaction, and business growth.
3. Key Performance Indicators (KPIs)
Automotive Showroom Sales
- Monthly and annual vehicle sales achievement.
- Revenue growth and gross profit margin.
- Sales conversion rate and customer acquisition.
- Inventory turnover and stock management.
- Corporate and fleet sales development.
Service Center Operations
- Monthly service revenue and gross profit.
- Workshop utilization and technician productivity.
- Spare parts sales and inventory turnover.
- Customer retention and satisfaction.
- Service turnaround time and service quality.
Business Expansion
- Number of new showrooms established.
- Number of new service centers established.
- Expansion project completion against approved timelines and budgets.
- New branch revenue and profitability achievement.
- Investment payback period and ROI.
Overall Business Management
- Total division revenue and net profit growth.
- Branch-level profitability.
- Operating cost efficiency.
- Management team performance and organizational development.