Key Responsibilities

• Assist in developing copywriting strategies, craft copies that effectively communicate key messages, and engage the target audience.
• Write and edit persuasive and impactful copy for marketing materials, including but not limited to advertisements, brochures, website content, social media posts, and email campaigns.
• Collaborate with cross-functional teams, such as Design and Marketing, to ensure copy aligns with the overall creative direction and brand guidelines.
• Conduct research and gather information to inform copywriting efforts, including product/service features, customer insights, and industry trends.
• Edit and proofread copy to ensure accuracy, clarity, and adherence to brand guidelines.
• Adapt copy to different marketing channels and target audience segments, ensuring consistency in brand voice and messaging.
• Stay updated on industry trends and best practices in copywriting, incorporating relevant insights into copy development.
• Assist in managing the workflow and timelines for copywriting projects, ensuring timely delivery of high-quality copy.
• Collaborate with external agencies and vendors to ensure effective copywriting for outsourced projects.
• Assist in conducting A/B testing and analyzing copy performance to optimize future campaigns.
• Support the Senior Marketing Communications Manager in other related tasks and projects as needed.

• Bachelor's Degree holder (preferred in Digital Marketing Specialization)
• Minimum 3 years of relevant working experience.  
• Microsoft Office, Excel, and Presentation skills.
• Be able to develop creative marketing ideas and communications.
• Must have both external & internal communications skills.
• Ability to work collaboratively with cross-functional teams and stakeholders.
• Good organizational and time management skills, with the ability to handle multiple projects and meet deadlines.
• Strong understanding of brand positioning and the ability to maintain brand consistency in copywriting.
• Knowledge of industry trends and best practices in copywriting and marketing communications.
• Able to manage the stress, identify issues, and provide solutions.
• Strong creative thinking and problem-solving abilities.
• Strong communication and interpersonal skills.