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Creative Development

• Develop creative concepts for marketing campaigns, promotions, and corporate initiatives.
• Create compelling content and visual communication strategies.
• Ensure creative outputs align with brand guidelines and campaign objectives.

Design Management

• Lead the development of marketing collateral including:
• Social media designs
• Digital advertisements
• Brochures and flyers
• Posters and banners
• Branch marketing materials
• Video and motion graphics concepts
• Review creative materials before publication.

Digital & Social Media Support

• Collaborate with digital marketing teams to create engaging online content.
• Develop campaign visuals and creative assets for social media platforms.
• Monitor content performance and suggest improvements.
• Assist in the production of content/editorial calendars.

Creative Project Management

• Coordinate with designers, photographers, videographers, and external creative agencies.
• Manage project timelines and ensure timely delivery of creative materials.
• Maintain a library of creative assets and marketing materials.
• Collaborate with Talent Management team on internal marketing initiatives, including the monthly employee newsletter, and support employee engagement activities.

Innovation & Trend Monitoring

• Stay updated on design trends, digital marketing trends, and consumer behavior.
• Introduce innovative creative approaches to improve campaign effectiveness.
• Recommend new content formats and communication methods.
• Regular visits to DAWN branches for project implementation and to monitor compliance on marketing policy and practices and provide technical guidance to field staff as necessary.
• Other duties as assigned.

• Bachelor's degree in Marketing, Communications, Graphic Design, Multimedia, or related field.
• Strong understanding of branding, visual communication, and content marketing.
• Minimum 3-5 years of experience in creative marketing, content development, or advertising.
• Ability to connect well with people at all levels of the organization, especially field staff.
• High proficiency in MS Office required
• Knowledge of design and brand principles, as well as production planning requirements, including layout, file formats, color profile, and other specifications, an asset.
• Experience with social media platforms
• Experience in financial services or microfinance industry is preferred.
• Excellent English Language skills required.

PERSON SPECIFICATIONS

• Excellent written and verbal communication skills.
• Proven ability to work in and with teams.
• Detail-oriented and organized, with exceptional prioritization and time management skills.
• High sense of personal integrity, discretion and good judgment.