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• Work closely with the Marketing Manager, Operations and other key internal teams, including field staff, to ensure effective and timely implementation of all marketing-supported sales processes and activities in the field, such as product launches and campaigns, client education and promotions to support sales.
• Support the development and production of marketing and communications materials, sales tools and collateral, and other support materials, in collaboration with key internal teams and external marketing partners.
• Consult with Admin team to ensure all in-branch collateral, including signage, brochures, promotional items and another marketing-related inventory are current and available.
• Organize and manage all digital brand and marketing assets (logos, photos, videos and other creative assets), ensuring they are properly named, stored and archived as needed.
• Assist in the production of content/editorial calendars.
• Support content for all marketing channels, including the company website and social media accounts.
• Assist in Writing, editing and copy in English and Myanmar, translating between the two languages as needed.
• Collaborate with Talent Management team on internal marketing initiatives, including the monthly employee newsletter, and support employee engagement activities.
• Support the development and implementation of the brand building program.
• Ensure brand messaging, voice and creative elements are consistent across all marketing channels.
• Track, measure and report on the effectiveness of marketing materials, communications and campaigns.
• Draft marketing project plans and budgets.
• Regular visits to DAWN branches for project implementation and to monitor compliance on marketing policy and practices and provide technical guidance to field staff as necessary.
• Other duties as assigned.

• Bachelor’s degree in marketing, business, communications, public relations or related discipline.
• At least three year of direct experience marketing products and services to consumers, in another corporate marketing department or an agency.
• Demonstrated leadership abilities, with strong critical thinking and interpersonal skills.
• Ability to connect well with people at all levels of the organization, especially field staff.
• Comfortable spending significant time in the field, interacting with clients and field staff.
• High proficiency in MS Office required.
• Experience with Adobe Creative Suite and email marketing tools such as MailChimp an asset.
• Work-related experience with social media platforms. Experience using social media as a customer service tool an asset.
• Knowledge of design and brand principles, as well as production planning requirements, including layout, file formats, color profile, and other specifications, an asset.
• Knowledge of low-income and micro, small and medium enterprise markets, particularly their language set and vocabulary, an asset.
• Knowledge of financial services industry an asset.
• Highly developed editing, copywriting and/or creative writing skills.
• Excellent English Language skills required.

PERSON SPECIFICATIONS

• Excellent written and verbal communication skills.
• Proven ability to work in and with teams.
• Detail-oriented and organized, with exceptional prioritization and time management skills.
• High sense of personal integrity, discretion and good judgment.