B2B: Identify, prospect, and secure partnerships with corporate clients, distributors, and
strategic B2B partners.
Franchise Development: Support or lead franchise sales initiatives; qualify potential
franchisees, manage the pipeline, and contribute to the development of franchise
recruitment collateral.
E-commerce: Develop partnerships with online marketplaces, complementary e-
commerce brands, and technology platforms to expand digital reach and sales
channels.
Integrated Marketing & Lead Generation: Collaborate with the marketing team to
create and execute targeted campaigns (content, digital advertising, events) that
generate qualified leads for all three verticals (B2B, Franchise, E-com).
Full-Cycle Sales Management: Manage the entire sales cycle from initial outreach and
prospecting to negotiation, contract closure, and handover to the onboarding/account
management team.
Market Intelligence & Strategy: Conduct market research to identify new
opportunities, trends, and competitive landscapes across target sectors. Provide
insights to shape product and market strategy.

Pipeline & Performance Management: Maintain a robust CRM (e.g., Salesforce,
HubSpot) pipeline. Meet and exceed quarterly sales targets and KPIs for revenue,
partnership deals closed, and lead generation.
Proposal & Pitch Development: Create compelling presentations, business proposals,
and partnership decks tailored to diverse audiences (B2B executives, potential franchisees, e-commerce partners).

Bachelor’s degree in Business, Marketing, or a related field.
Minimum of 3 years of combined experience in business development and marketing
roles.
Proven, measurable success in at least two of the three required sectors: B2B,
Franchise Development, and E-commerce. A portfolio showcasing diverse deal types is
ideal.
Demonstrated ability to develop and execute marketing strategies that directly support
lead generation and sales objectives.
Experience managing a full sales cycle and a verifiable track record of
meeting/exceeding revenue targets.
Proficiency with CRM software and sales/marketing analytics tools.
Preferred:
Experience in a high-growth startup, consultancy, or a company with a multi-channel
growth model.
Established network in one or more of the target sectors (B2B, franchise, e-commerce).
Familiarity with franchise legal documentation and the franchise sales compliance
process (FDD).
Skills & Competencies
Hybrid Mindset: A rare blend of strategic marketing thinking and tactical sales
execution. You can plan a campaign and close a deal.
Channel-Agnostic Persuasion: Exceptional communication and negotiation skills,
adaptable to convincing a corporate procurement head, an aspiring franchisee, and an
e-commerce brand manager.

Analytical & Data-Driven: Ability to interpret market data, campaign metrics, and sales
performance to guide strategy and prioritize efforts.
Entrepreneurial & Proactive: A self-starter who identifies opportunities, takes initiative,
and thrives in a target-driven environment.
Project Management: Strong organizational skills to juggle multiple priorities,
partnerships, and campaigns simultaneously.
Adaptability & Learning Agility: Quick to understand new business models, sectors, and value propositions.