Job Summary

Drive business growth by uncovering actionable insights about business performance, consumer 

behavior, preferences, competitive landscape and market trends. 

Translate data into strategic recommendations to inform marketing, business development, and 

business decisions.

Job Descriptions

• Design and execute quantitative and qualitative research (surveys, focus groups, interviews, 
• ethnography).
• Analyze customer purchase behaviors, preferences, and attitudes across product categories and retail 
• environments.
• Define research objectives, methodology, and sampling.
• Track customer satisfaction (NPS, CSAT, CES) and post-purchase behavior.
• Identify drivers of customer loyalty and churn.
• Manage research vendors and ensure data quality and timelines.
• Ensure data governance, accuracy, and consistency.

Qualifications and Requirements

• Years of experience needed : Minimum (4) years of experience
• Education level : Bachelor’s degree in Marketing, Business, Economics or a related field.

Required Skills Set :

• Use analytics tools (e.g., SQL, Python/R, BI platforms like Tableau/Power BI), CRM data, POS data, 
• panel & syndicated data, and third-party consumer tools.
• 3 – 5 years of experience in consumer insights, market research, or analytics consumer-focused 
• industries.
• Strong experience in both quantitative and qualitative research methods (surveys, focus groups, 
• interviews, observational studies).
• Ability to collaborate cross-functionally with product, marketing, retail, and strategy teams.
• Strong analytical, problem-solving, and storytelling skills.
• Experience managing external research agencies and vendors.
• Ability to manage multiple projects and timelines effectively.