This position leads the company’s marketing and digital growth strategy to increase student enrollment, strengthen brand visibility, and enhance customer engagement. This role focuses heavily on digital transformation — using data-driven marketing, automation, and online channels to attract and convert prospective students.

• Develop and execute a comprehensive marketing and brand strategy aligned with business goals.
• Strengthen the organization’s brand identity across digital and offline channels.
• Analyze market trends, student behavior, and digital insights to shape marketing strategy.
• Oversee all paid campaigns (Meta Ads, Google Ads, LinkedIn, TikTok, YouTube, etc.).
• Manage lead funnels — from awareness to enrollment — using CRM and marketing automation tools.
• Set and monitor KPIs such as CPL (Cost Per Lead), Conversion Rate, and ROI.
• Supervise website performance, SEO, and content optimization for visibility and engagement.
• Guide the content and creative team to produce impactful digital content — blogs, videos, and student success stories.
• Build a strong education brand image across digital platforms.
• Manage online reputation through reviews, testimonials, and social listening.
• Use analytics tools (Google Analytics, Meta Business Suite, CRM reports) to track and report on marketing performance.
• Present monthly and quarterly marketing insights and recommendations to management.
• Lead, mentor, and develop the digital and creative marketing team.
• Manage annual marketing budgets and optimize resource allocation.
• Collaborate with admissions/sales teams to align marketing leads with conversion goals.

• Bachelor’s degree in Marketing, Business, or related field (Master’s degree or MBA preferred).
• 10+ years of progressive marketing experience, with at least 3–5 years in a senior leadership role.
• Proven experience in the education sector or service industries.
• Expertise in digital marketing, branding, CRM systems, and data analytics.
• Strong leadership, communication, and cross-functional collaboration skills.
• Strategic thinker with a hands-on, results-driven approach.
• Fluent in English