An Excellent Opportunity for ...
ROLE PURPOSE
Yoma Bank is currently recruiting for a Public Relations and External Communications Manager. Are you passionate, curious and driven with heaps of enthusiasm? Can you share your amazing communication skills? Will you help us to build our brand to create even more fans? If yes, then we may have the role for you!
There’s never been a more exciting time to join Yoma Bank. We’re looking for a senior Public Relation Marketing professional to join our energetic and ambitious team. This role will be reporting to the Head of Communications and Marketing. We are a diverse group of experienced communication and marketing professionals working towards a shared goal: to service our business and people and to clearly communicate Yoma Bank brand across all our marketing activities.
It will be a challenging and fast-paced role, but a hugely rewarding one. Future-proof your career with Yoma Bank.
KEY RESPONSIBILITIES
As the lead Public Relations and External Communications Manager, your key accountabilities and responsibilities will be to enhance Yoma Bank’s reputation with its key external stakeholders, including media and third parties. You will take responsibility in responding to local and international media enquiries and stake holders management. As part of your role, you will research and write press releases, speeches, briefings, presentations, articles, blogs, Q&A’s and other communication materials. You will be the protector of our brand and you will lead on creating a profile for Yoma Bank that increases brand awareness and creates fans.
JOB DESCRIPTION
So what would you be doing?...
- Developing, planning and strategizing PR and Communications activity and campaigns that help us reach our commercial and operational objectives
- Anticipating and identifying issues that may have an impact on Yoma Bank and providing insight, analysis and counsel to leaders, including the executive leadership team
- Engaging with your colleagues to build and safeguard the reputation of Yoma Bank
- Promoting Yoma Bank and our expertise – identifying potential stories, news hooks and opportunities for campaigns
- Running a proactive media relationship programme for key spokespeople with print, online and broadcast media
- Working closely with PR Agencies and creative/design teams
- Preparing PR dashboard and analysis on daily, weekly and monthly basis.
- Maximize budgets and plans for effectiveness and efficiencies through better planning and buying, seeking partner values at onset.
- Optimal communication effort to drive efficient result
STRATEGIC COMPETENCIES
LEADERSHIP
- Lead single or less complex business units and ensures delivery of work in accordance with Business Unit Strategy
- Create an effective team for executional excellence
- Accountable for collaborating across the value chain to execute on Business Unit Strategy
- Leader of the team
- Organize the team into effective and functional groups
- Appoint, develop, coach and inspire the team
- Demonstrate continuous improvement
- Deputize for Senior Manager
- Represent Yoma Bank with impact to external stakeholders
RELATIONSHIP BUILDING
- Build and manage effective relationships with functional teams and other business units
- Create a climate of openness and trust in which people can freely speak out
- Recognize potential conflicts within own working relationships and facilitate the negotiation of mutually beneficial outcomes
- Understand and leverage team’s strengths to deliver outcomes
- Proactively develop and rapport with key customers and external stakeholders
COMMINICATION SKILLS
- Effectively communicate and influence across the team
- Tailor content and style to connect with all employees in English and Myanmar
- Communicating change with conviction
- Demonstrate SPEAKING OUT
- Ask for clarity to ensure own understanding
- Give constructive feedback to improve performance
RESULTS ORIENTATION
- Use feedback to consistently delivers on all tasks and goals
- Hold direct reports accountable for producing quality, risk and assessed timely results
- Provide performance feedback to team that facilitates development
PROBLEM SOLVING
- Break down problems into fundamental parts, identify root causes and addresses problems
- Make informed decisions based on information that is relevant, current and clear
- For more complex problems, recommend possible solutions and escalates. Follow up to ensure resolution
- In challenging situations, take charge and make decisions in a timely manner
- Assist team in diagnosing problems and recognizing issues
- Establish a culture that embraces problem solving
The Ideal Candidate
You need to be this kind of person…
- you will have a minimum of 3-6 years of Public Relations and/or External Communications in a local or international Brand or a PR, Communications or marketing agency experience, a track record of handling multiple projects, and have worked in development of successful PR and Communications Campaigns.
- Passionate about providing unparalleled levels of service and convenience for customers
- Able to work and learn quickly in a fast paced, fun and dynamic environment
- Be passionate about productivity and liberate funds to fuel more initiatives or make initiatives better
- Challenge the norm, no matter how important they seem – if they do not strategically, economically and scientifically make sense, eliminate them, even if some interest groups put up resistance
- Given the transformational nature of the opportunity, a can-do approach and strong collaborative skillset are highly required.
We always support colleagues to develop their skills. But to be successful in this job you really do need to already be able to do most of these wonderful things...
- Naturally, you will hold experience as an External Communications Manager either within agency or financial services
- You will have a good working knowledge of listing rules and investor relations
- In order to be fantastic in this role, you will have financial reporting and/or consumer PR experience
- You’ve got to be comfortable with issues management
- High energy, maturity, leadership, and holds attention to details with the ability to serve as a unifying force, and to position communications discussions at both the strategic and tactical levels.
- We need you to have an amazing knowledge on social media and media relations
- Contribute to the building of a high performance team by helping to grow digital marketing expertise of team members.
- Maintain an open and collaborative team culture. Sincere commitment to work collaboratively with all team members, cross-functional teams, third parties, and other departments