This position is responsible for enhancing customer engagement and strengthening brand loyalty through well-planned communication initiatives, customer events, and loyalty programs. The role focuses on creating impactful and consistent communication across all touchpoints to ensure positive customer experience throughout the insurance journey — from onboarding to renewal and retention.

Customer Experience & Engagement

• Coordinate and support initiatives that enhance customer experience across customer-related events, campaigns, and communication channels.
• Collaborate with cross-functional teams to design and deliver memorable and engaging customer experiences during events and campaign periods.
• Assist in developing and executing customer engagement activities that build trust, strengthen relationships, and encourage long-term loyalty.

Loyalty Program Management

• Communicate and coordinate with potential partners for collaborations that enhance the customer loyalty program.
• Monitor, report, and analyze the performance and effectiveness of the loyalty program, providing recommendations for improving participation and engagement.
• Plan and implement communication initiatives to promote customer retention and increase loyalty program participation.

Customer Communications Management

• Track and evaluate data related to all customer communication touchpoints to ensure message consistency and communication effectiveness across the customer journey.
• Prepare and implement effective communication strategies for handling customer complaints and resolutions in coordination with the Customer Service team.
• Support communication improvement interventions to ensure customer care and satisfaction standards are met at all times.

Campaigns & Reporting

• Support the planning and execution of customer communication campaigns and promotional initiatives that align with business objectives.
• Monitor, analyze, and report on campaign performance metrics to the Communication Manager, providing insights for future improvements.

• At least 3 years of experience in marketing, customer loyalty program management or communication
• Bachelor’s degree holder and other related qualifications will be highly preferred.
• High Proficiency in Business English and Microsoft office tools Excel and PowerPoint
• Proven experience in project management regarding customers experience
• Good interpersonal communication and coordinating skills.
• Knowledge on customer care and complaint resolution
• Passionate about coordinating and dealing with cross functional departments