Job Purpose:

The Assistant Manager, People & Employer Branding, plays a vital role in enhancing the organization's culture, employee engagement, and employer brand. This position focuses on developing initiatives that promote a positive workplace culture, attract top talent, and ensure the organization is positioned as an employer of choice.

Key Responsibilities

Employer Branding & Talent Attraction

• Develop and execute creative employer branding campaigns that resonate with the target audience.
• Design visually engaging content for social media, career pages, events, and digital platforms.
• Collaborate with internal teams and external agencies to deliver high-quality branding materials, including videos, infographics, and employee stories.
• Represent the organization at career fairs, networking events, and community engagements to promote its employer brand.

Creative Design & Content Development

• Lead the design and production of materials such as posters, brochures, event branding, and internal communications assets.
• Create ideas upon multimedia content, including video production, motion graphics, and animations, to highlight the organization’s culture and values.
• Ensure all designs align with the organization’s visual identity and brand guidelines.
• Continuously explore creative trends and integrate innovative design approaches to maintain brand relevance.

Culture Development & Employee Engagement

• Partner with stakeholders to design and execute initiatives that promote a positive and inclusive workplace culture.
• Plan and organize creative employee engagement activities, including team-building events, appreciation campaigns, and onboarding experiences.
• Build and enhance internal recognition programs to celebrate achievements and milestones creatively.
• Use storytelling and design to amplify cultural initiatives and foster emotional connections among employees.

Internal and External Communications

• Develop creative storytelling campaigns featuring employees and team achievements for internal and external audiences.
• Design and manage content for internal platforms like newsletters, intranet, and digital displays.
• Create external-facing materials for social media, and career pages to attract top talent and enhance the employer brand.

Performance Metrics & Reporting

• Track and analyze the performance of employer branding campaigns and engagement initiatives.
• Provide insights and recommendations based on data to enhance creative and branding strategies.
• Prepare regular reports on the success of campaigns, cultural initiatives, and design projects for leadership.

Education:

• Bachelor’s degree in Design, Communications, Marketing, Human Resources, or related field.

Experience:

• 4–6 years of experience in employer branding, employee engagement, or creative design.
• Proficiency in graphic design and multimedia production tools like Adobe Creative Suite (Photoshop, Illustrator, After Effects).
• Strong experience in designing and executing branding campaigns.

Key Skills

• Creative Expertise: Strong proficiency in graphic design, video editing, and motion graphics to create compelling visuals.
• Storytelling & Branding: Ability to craft engaging narratives that highlight organizational culture and values.
• Strategic Thinking: Develop innovative strategies that align with branding and cultural goals.
• Communication & Collaboration: Excellent interpersonal skills to work effectively with cross-functional teams and external vendors.
• Project Management: Manage multiple creative and branding projects, ensuring on-time and high-quality delivery.
• Tech-Savvy: Proficiency in digital tools, social media platforms, and design software to drive impactful campaigns.
• Data-Driven Approach: Analyze campaign performance and engagement data to refine strategies and creative outputs.