Responsibilities:

• Lead the on-trade channel strategy and develop annual promotion plan for on-trade channel.
• Manage process of developing and implementing on-trade channel promotion with high customer satisfaction. Including internal communication. All deadlines are mandatory.
• Develop and present Channel Marketing presentations at sales conference/meetings, in order to motivate and align sales team with Trade Marketing plans
• Manage process of purchasing POSM, premiums and give-aways in cooperation with procurement. Ensure approval from brand team.
• Provide routine training to field sales team regarding the proper trade marketing principles.
• Manage on promises trade marketing budget, including brand visibilities and sales promotion. And collaborate with procurement to optimize the expenditure and compliant with internal process.
• Collecting and reporting comparative promotion activities of competitors periodically.
• Keep track of POS and POP items and ensuring smooth allocation and dispatch and effective use in all markets.
• Undertaking sales and marketing activities as assigned by the immediate supervisor

Requirements:

• University (Post) graduate with business related major
• Experienced IT user – MS Word, Excel, Power point and Outlook
• Fluency in English
• Fluency in major Burmese dialect
• Experience in develop and execute in channel marketing strategies with around 2-3 years’ experience within an MNC environment and marketing agencies.
• Experience with strategic planning and execution with documented business results
• Well in analytical skills and ability to structure complex business issues
• Excellent knowledge and understanding of consumer activation and can demonstrate ROI
• Have a strong commercial focus and an ability to successfully align with commercial teams and cross functionals collaboration.
• Good in leadership skills and a track record of developing marketing professionals with a strong people management.