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Assistant Manager, Channel Marketing

Myanmar Carlsberg Co., Ltd.

Assistant Manager, Channel Marketing

Myanmar Carlsberg Co., Ltd.
Recruiter active 21 hours ago The recruiter at this company was last active reviewing applications.
Myanmar - Yangon
Full Time
Verified This job has been verified by the company as a real job vacancy.
14 Aug 2020

Experience level

Experienced Non-Manager

Job Function

Marketing, Media, Creative

Min Education Level

Master Degree

Job Description

Responsibilities:

  • Lead the on-trade channel strategy and develop annual promotion plan for on-trade channel.
  • Manage process of developing and implementing on-trade channel promotion with high customer satisfaction. Including internal communication. All deadlines are mandatory.
  • Develop and present Channel Marketing presentations at sales conference/meetings, in order to motivate and align sales team with Trade Marketing plans
  • Manage process of purchasing POSM, premiums and give-aways in cooperation with procurement. Ensure approval from brand team.
  • Provide routine training to field sales team regarding the proper trade marketing principles.
  • Manage on promises trade marketing budget, including brand visibilities and sales promotion. And collaborate with procurement to optimize the expenditure and compliant with internal process.
  • Collecting and reporting comparative promotion activities of competitors periodically.
  • Keep track of POS and POP items and ensuring smooth allocation and dispatch and effective use in all markets.
  • Undertaking sales and marketing activities as assigned by the immediate supervisor

 

Open To

Male/Female

Job Requirements

Requirements:

  • University (Post) graduate with business related major
  • Experienced IT user – MS Word, Excel, Power point and Outlook
  • Fluency in English
  • Fluency in major Burmese dialect
  • Experience in develop and execute in channel marketing strategies with around 2-3 years’ experience within an MNC environment and marketing agencies.
  • Experience with strategic planning and execution with documented business results
  • Well in analytical skills and ability to structure complex business issues
  • Excellent knowledge and understanding of consumer activation and can demonstrate ROI
  • Have a strong commercial focus and an ability to successfully align with commercial teams and cross functionals collaboration.
  • Good in leadership skills and a track record of developing marketing professionals with a strong people management.

What We Can Offer

Benefits

Life & Medical Insurance
Performance Based Bonus
Attractive Salary Package

Highlights

- An awesome company
- Join a winning team
- You can make a difference

Career Opportunities

- Opportunities for promotion
- Possibility for job training
- Learn new skills and techniques

About Our Company

The Carlsberg Group was founded in Denmark in 1847 and is the fourth largest brewer in the world. Our brands are sold in 150 countries and 41,000 people work for the Group. Our extensive portfolio of more than 500 variants provides our consumers worldwide an unlimited array of choice irrespective of occasion or palate. Our flagship brand, Carlsberg is one of the best known brands within the category in the world.

On February 1st 2013, the Carlsberg Group announced a joint venture with Myanmar Golden Star (MGS), with Carlsberg taking 51% ownership. The construction of a brewery commenced in October 2013 in Bago, a city 80 kilometers north of Yangon.

On May 7th 2015, the Carlsberg Group officially inaugurated its brewery, the first international brewery in Myanmar, marking the official beginning of Carlsberg's business operations in Myanmar.

In addition to Carlsberg beer, the Bago brewery also produces Tuborg and YOMA, a new local brand created to meet the needs and taste-profiles of Myanmar consumers. Managed by a capable team including skilled brewmasters from the Carlsberg Group and skilled local employees, the facility uses high quality water, the famous Bago rice and imported raw materials, such as malt and hops.

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