Trade Strategy

• Help develop our trade strategy and investment prioritization for a given plan period in accordance to the brand campaigns and national sales objectives.
• Assesses  and measures campaigns and programs, and proactively propose corrective actions and insights.
• Interpret the field insights and trade and retailer segmentation outcome to plan key strategies for the trade activation abd budget planning.
• Drive the implementation of trade engagement digital platforms in collaboration with regional and global functions and external agency. 

Program Execution

• Responsible to act as check and balance of brand, strategic insights, field marketing (strategic trade engagement team) and Sales to ensure activations are in line with overall strategy.
• Responsible to assess and measure field activations and field insights to find opportunities and troubleshoot challenges for necessary actions.

Communication & Reporting

• Represents several key capabilities within Trade Marketing and the wider organization.
• Provide suitable reportings that deliver the big picture on a regular basis.
• Given the high seniority of this role, it is expected reportings to be 'ready-made' for senior management (top-line, strategy level, big picture, link reports with the wider business implications).
• Ensure reportings are presented with a high level of professionalism and visual appearance to allow quick understanding.

• High standard of university degree (required)
• Minimum 3 years experience in FMCG marketing and sales functions at managerial level with outstanding communication, presentation & team leadership skills
• Process oriented and highly dynamic showing an ability to have an empathetic outlook in understanding the objectives of those he or she works with
• Abstract, conceptual thinking & solid presentation skills are key assets