Job Purpose

Brand Manager is to enhance ATOM, Brand's reputation, grow customer loyalty, navigate positive perception and sentiment and competitive markets. ATOM Brand Management team look for candidates who can bring both creative vision and analytical rigor to the role, ensuring that the brand remains strong and relevant to consumers. This role involves being a strong brand person who guides a brand's direction, ensures alignment with consumer needs, manages creative initiatives, and drives long-term growth and success through collaboration and innovation.

• Oversee the creation and execution of day-to-day Go-To-Market campaigns, ensuring consistent messaging and communication across all channels (Digital, Traditional, On-ground, etc.).
• Work closely with touch points channel owners, creative agencies, and internal stakeholders to launch respective campaigns on time with quality materials.
• Ability to work under pressure and flexible in adapting to the demands of the situation.
• Well organized, Strong creative thinking and out-of-box thinker with multi-tasking skills.
• Strong ability to communicate and interact effectively across organizational and cultural boundaries, internal and external.
• You have project management skills, strong attention to details and excellent time management skills.
• Developing, implementing and executing 360 integrated campaigns (TV, radio, print, web, social media, OOH, etc.), events, corporate responsibility programs and sponsorships.
• Lead creative development to motivate the target audience, ensuring that all marketing material is in line with our brand identity.
• Coordinating with and managing agency partners in the planning and execution marketing initiatives.
• Developing schedules and maintaining deadlines based on business requirements.
• Proper briefing to agencies & vendors and presentation to management on commercial GTM plan.

Education

• Minimally a bachelor’s degree in marketing, Communications, Public Relations or Relevant Field.
• Fluent in English 4 x Skills

Experience

• Minimum 3 - 5 years’ experience in marketing communication or advertising background.

• Experience in managing and coordinating with internal stakeholders within or outside the group.
• Experience in managing vendors and agencies.

Key Skillsets (3 - 5 skillsets)

• Strong communication and independence
• Analytical skills to interpret consumer insights and market trends.
• Strong mindset on Brand identity development
• Creativity and innovation in campaign development.