တိုင်ကြားမှု အောင်မြင်ပါသည်

Overall Responsibilities

1. Brand Strategy & Planning

• Assist in developing and executing brand & communication campaign within strategic direction.
• Conduct market and competitor analysis to identify opportunities, threats, and trends.
• Support the annual brand planning process, ensuring alignment with overall marketing strategies.

2. Campaign Management

• Assist in planning and implementing 360° marketing campaigns, including digital, social media, on-ground activations, and trade promotions.
• Coordinate with creative and media agencies to develop impactful campaigns that resonate with target consumers.

3. Brand Performance Analysis

• Track and analyze brand performance metrics, including sales data, market share, and consumer insights.
• Monitor ROI for marketing activities and recommend improvements.

4. Product Development & Innovation

• Work on new product development projects, including packaging, pricing, and positioning.
• Collaborate with R&D and supply chain teams to ensure timely launch of innovations.

5. Trade Marketing & Events

• Coordinate with the trade marketing team to develop and execute in-store promotions and point-of-sale materials.
• Assist in planning and managing brand events, sponsorships, and partnerships.

6. Stakeholder Management

• Collaborate with cross-functional teams such as sales, operations, and finance to ensure seamless execution of marketing initiatives.
• Maintain strong relationships with external agencies and suppliers.

7. Compliance & Brand Integrity

• Ensure all marketing activities comply with local regulations, especially those specific to alcohol advertising.
• Maintain consistency in brand tone, visuals, and messaging across all touchpoints.

Qualification & Skills

• Bachelor’s Degree from a relevant field
•  2-3 years of experience in brand management or marketing, preferably in FMCG or alcohol beverage industry.
• Strong analytical skills and ability to interpret market data.
• Creativity and a good understanding of consumer behavior.
• Excellent communication and interpersonal skills.
• Proficiency in Microsoft Office (Excel, PowerPoint, Word) and marketing tools.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.

Personal Attributes:

• Passionate about the alcohol beverage industry.
• Strong attention to detail and commitment to quality.
• Innovative and willing to challenge the status quo.
• Team player with a proactive attitude.