တိုင်ကြားမှု အောင်မြင်ပါသည်

The incumbent will report directly to the Assistant Consumer Activation Manager and will be responsible for, but not limited to, the following:

Events

• Support the planning and execution of events in collaboration with relevant Brand teams and external partners to deliver the desired brand experience across partner outlets.
• Supervise on-site event execution and resolve operational issues in a timely and effective manner.
• Conduct post-event evaluations and prepare performance reports, including key learnings and recommendations for future improvements.
• Manage event agencies and external vendors, including work monitoring, performance evaluation, and quality of delivery.

Consumer Activations

• Support the development and implementation of consumer activation ideas that are aligned with brand direction and can be effectively executed across outlets by Brand Ambassadors and promoters.
• Collaborate and liaise with cross-functional teams, including Sales, Brand Marketing, Brand Ambassadors, and Commercial teams, to ensure the successful execution of on-ground activations and events.
• Coordinate the briefing, training, and deployment of Brand Ambassadors and promoters.
• Manage Point-of-Sale Materials (POSM), premiums, giveaway items, and other activation materials to ensure timely availability and effective utilization.
• Monitor and track activation KPIs, including reach, engagement, sampling, trial, conversion, and sales uplift.
• Conduct regular market visits to evaluate execution quality, monitor compliance with activation standards, and identify opportunities for improvement.
• Prepare activation and campaign performance reports and present key findings, insights, and recommendations to relevant stakeholders.
• Support the management and monitoring of event and activation budgets, quotations, and related expenses.

Educational / Qualification Requirements

• University graduate or postgraduate degree, preferably in Business Administration, Marketing, Communications, or a related field.
• Proficient in Microsoft Office applications, including Word, Excel, PowerPoint, and Outlook.
• Good command of written and spoken English.
• Fluent in Burmese and able to communicate effectively with diverse stakeholders.

Experience Requirements

• Minimum of 2–3 years of relevant experience in consumer activation, experiential marketing, events, brand activation, trade marketing, or related fields.
• Demonstrated experience in successfully delivering event projects and activation programs, from briefing and conceptualization through to on-site execution, supplier coordination, and post-event evaluation.
• Good understanding of experiential marketing, consumer engagement, and brand experience, including consumer insights, performance measurement, and industry best practices.
• Experience in coordinating event production, logistics, and on-ground execution.
• Experience in managing agencies, vendors, and other third-party suppliers.
• Previous experience in brand activation, consumer engagement, events, sponsorships, or retail marketing within a B2C environment is preferred.

Others

• Willingness to travel and conduct regular market visits, as required.